Zuckerberg: Facebook will use safety check for 'more human disasters
Facebook executives have responded to critics who have
questioned why the company hasn't activated its "safety check"
feature in more situations.
In a Facebook post Saturday, CEO Mark Zuckerberg said
the social network would use the feature in "more human disasters going
forward as well." The company's Vice President of Growth, Alex Schultz,
also explained the decision to activate the tool in Paris Friday in a separate
post.
SEE ALSO: Facebook activates Paris safety check
following terror attacks
Facebook activated its safety check website for people
in Paris Friday following the terror attacks in the city. More than 4 million
people used the tool to let their friends and family know they were safe,
according to the company, and 360 million users received notifications that
their friends were safe.
Responding to comments on his profile picture, which
he had changed to show support for France, Zuckerberg said the company would
use the safety check feature for "for more human disasters going forward
as well."
Screen Shot 2015-11-15 at 10.16.08 AM
Friday's attacks marked the first time Facebook had
deployed the tool for a situation other than a natural disaster. Safety check
was introduced last year and has been used after earthquakes in Nepal and
Afghanistan, during Hurricane Patricia and other natural disasters.
Though many applauded the tool on Friday, Facebook
later came under fire from critics who questioned why the social network didn't
use the tool after Friday's bombing in Beirut or "other parts of the
world, where violence is more common and terrible things happen with
distressing frequency," according to the company's Vice President of
Growth, Alex Schultz.
In a lengthy post on Facebook's Safety account,
Schultz explained the decision to expand the tool to other emergencies.
We chose to activate Safety Check in Paris because we
observed a lot of activity on Facebook as the events were unfolding. In the
middle of a complex, uncertain situation affecting many people, Facebook became
a place where people were sharing information and looking to understand the
condition of their loved ones. We talked with our employees on the ground, who
felt that there was still a need that we could fill. So we made the decision to
try something we've never done before: activating Safety Check for something
other than a natural disaster. There has to be a first time for trying
something new, even in complex and sensitive times, and for us that was Paris.
This activation will change our policy around Safety
Check and when we activate it for other serious and tragic incidents in the
future. We want this tool to be available whenever and wherever it can help. We
will learn a lot from feedback on this launch, and we'll also continue to
explore how we can help people show support for the things they care about
through their Facebook profiles, which we did in the case for Paris, too.
The executive didn't elaborate on what the criteria
would be for activating the feature in future incidents other than natural
disasters, noting that the feature "is not that useful" during wars
or other ongoing incidents.
"In the case of natural disasters, we apply a set
of criteria that includes the scope, scale and impact," he wrote.
"During an ongoing crisis, like war or epidemic, Safety Check in its
current form is not that useful for people: because there isn't a clear start
or end point and, unfortunately, it's impossible to know when someone is truly
'safe.' "
You can read his full post on the subject here.
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