Apple bets on cuteness with the new Portrait mode ads

Apple launched two new 15-second video ads on YouTube and we expect to see them soon on TV. They focus on the Portrait mode in the iPhone 7 Plus.

The main protagonists in the two videos are a dog and a little boy. The spots compare normal photo with Portrait photo and go for some cheeky wordplay as a punchline for the mode which we’ll let you see for yourself at the videos below.